Creative promoted a film series that launched on HBO Max with unique, interactive content. The goal was to astonish and raise awareness while the system also counted viewers. The character, shown on a 75" display, filled the entire CityLight advertising showcase, complete with an outdoor speaker, and "addressed" passersby at stops based on facial cues from a built-in camera. The 4K quality of the footage, with a well-timed sequence of pre-recorded shots adapted to the time of day and the events in front of the display, captivated the viewer.

This special interactive OOH campaign promoted Coca-Cola Zero in a unique way. IRF Solutions installed 75" displays on CityLight billboards at busy tram stops in Budapest. The display featured a rotating Coca-Cola can, around which, when the built-in camera detected a passerby, "monsters" appeared "trying" to "steal" the Coca-Cola Zero can. As soon as the passerby looked at the advertisement, the monsters stopped and only resumed their action when the viewer looked away. The creative captured people's attention, promoting Coca-Cola Zero in an interactive way.

The interactive creative worked by displaying a smiley emoji on a monitor in a CityLight display case instead of the faces recognized, depending on how much the passerby smiled at the camera. The system counted the number of smiling faces, measuring the success of the campaign. Our interactive smile metering system worked for two weeks and collected data at tram stops 4 and 6 at Margaret Bridge, Buda Bridge Station. The interactive screen made the passers-by cheerful.

We built a creative campaign by transforming the City Light at a busy tram stop in Gellért Square, Budapest. The campaign used a large 75" display combined with a live streaming camera behind the sign. The live image was periodically augmented with a special layer that created graffiti-style "dirty" or "noisy" effects on the display - a reminder of the unpleasantness of a headache. The next layer was a "push-button" controlled way of representing the advertised medicine with a cleaned-up image. The campaign provided a unique experience, with the iconic Gellért Hotel also featured in the live image, creating a unique visual with details of the street. The concept of the installation really brought the city to life!

IRF Solutions offers its clients a full creative campaign management service, starting with the concept and strategy development. Our experienced team will help you understand your client's needs and objectives, and find the best ways to achieve an effective and dynamic campaign.

Based on the concept and strategy, our experts focus on creative implementation. We create innovative and compelling campaign elements that capture the interest and attention of your target audience. We also focus on monitoring and measuring campaign effectiveness so that clients can see real-time results and optimize their campaigns.

Programmatic digital OOH advertising allows you to reach your target audience in a precise and personalized way. They deliver dynamic messages on digital displays that respond to data and environmental factors that change in real time. The combination of creative content and programming creates a unique and effective advertising experience.

Programmatic digital OOH advertising uses real-time data to optimize advertising campaigns. Real-time data is used to tailor messages and creative content to be relevant and effective. Optimization enables ads to respond quickly to changing environmental factors and audience needs.

Programmatic digital OOH advertising enables site-specific targeting of campaigns. Using data and programming, ads are tailored to the exact location, time and audience movement. This increases relevance and effectiveness, resulting in higher reach and conversions.

Programmatic digital OOH advertising offers creative flexibility and interactivity. They can respond to viewer interactions, such as touch or movement, and create enjoyable, engaging experiences. The diversity of creative solutions allows brands to stand out and deliver memorable experiences to their audiences.

Programmatic digital OOH advertising is a powerful tool for effective brand building and campaigns. Personalized and dynamic messages make your brand memorable for your audience. Campaign results can be measured and optimized continuously, increasing long-term success and increasing ROI.

The RVC service is used to collect and analyze pedestrian traffic data in busy urban CityLigt advertising environments. It helps to measure the pulsation, periodicity and consistency of urban foot traffic and to track the effectiveness of specific campaigns. It can be used to make decisions that optimize advertising campaigns.